Wednesday evening found me and mom heading to SM North Edsa’s The Annex, and on the 3rd Floor held the launch of Urban Time’s flagship store, together with the launching of Urban Time’s new brand ambassadors. Urban Time, is the country’s upcoming and hippest watch boutique. It actually came as a personal surprise when the ambassadors were announced, seeing as despite the fact that many schools around the Metro were participating, I had no idea that such a contest had been ongoing.
Schools such as the Ateneo de Manila University, College of St Benilde, De La Salle University, De La Salle International, Trinity University of Asia, University of Asia and the Pacific and the University of the Philippines participated with Urban Time in conducting the search for Urban Time’s Ambassadors. The judges of the competition were fashion and lifestyle blogger AJ Matela, fashion stylist Rachelle So, and Urban Time’s Marketing Manager Linfred Yap.
Linifred Yap, Marketing Manager for Urban Time says, “Urban Time’s Brand Ambassadors represent the ideal youth of today. Besides being beautiful and smart, our ambassadors have a passion for life, excellence, and making a difference in everything they do. I’m honored to have them wear the latest collection of timepieces from Urban Time.”
After the voting and judging was done, five winners emerged to represent the young and chic audience of Urban Time. Miki Hahn from La Salle College International, Rachel Rustia and Stephanie Sol from the University of Asia and the Pacific, Anna Monica Villaverde from Trinity University of Asia, and the Blue Eagles own Portia Silva (who was court side reporter for UAAP Season 71) from the Ateneo de Manila University.
Urban Time’s 2009 Ambassadors
Anna Monica Villaverde
Attending the event, I can say that the launch of the new ambassador’s, as well as the flagship branch was a success. In my personal opinion, many of the watches being sold in the store were really something to look at. Many of them were creative, fashionable and modern. Some of the watches being sold were those that could be worn at formal events, really lovely but not for everyday wear. The watches for everyday wear, on the other hand, were creatively designed and colored fir for people with varying interests. My mother took many pictures of the watches, which I was too lazy to take photos of. The introduction of the ambassadors was also successful, with each giving short speeches about themselves and their hobbies and interests. The ambassadors were very accommodating with the photographers and bloggers who were present in the event. Portia was especially accommodating as me and her talked for a while as fellow Blue Eagles, also having our picture taken together.
MC Marie Claire, LuluCastagnette and Cherie Paris watches are available in Urban Time located at all SM Department Stores. Visit the flagship store of Urban Time at the 3/F The Annex of SM North EDSA. For more information about the Urban Time Icons, visit http://www.urbantimeicon.com
Photos care of Urban Time.
Another Geiser-Maclang event.